Apple Could Destroy Microsoft’s Xbox Business In The Blink Of An Eye If It Wants, Says Xbox Founder (AAPL, MSFT)

tim cook magicianMicrosoft has blown it with the Xbox, and now it’s at risk of Apple totally destroying the business, Nat Brown, the founder of the original Xbox project, recently wrote on his blog.

“Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV,” Brown writes. “I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money. I would for xBox if I could and I knew I would make money.”

The past five years, Brown says, have been painful to watch because Microsoft has failed to innovate and capitalize on the potential of innovations like the Kinect, and further develop its understanding of the living room entertainment ecosystem.

“xBox’s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally-/network-distributed (non-disc) content through to the installed base of xBox customers, period,” Brown writes.

Even though Microsoft has a developer program, it costs $10,000 to be a part of and Microsoft makes the store where those apps live very hard to find, Brown says. XBox’s other problem is that the user experience isn’t very great. 

“So, because these two critical issues – user experience and indie content – are not nearly in order and I see big investments in future interactive content happening, as well as idiotic moves to limit used games or put harder content protection into place than exists in mobile or tablets – i predict massive failure and losses here,” Brown writes. “And it makes me sad.”

Read his full post here >

SEE ALSO: Netflix Plans To Kill The Cable Industry By Destroying The Concept Of ‘Waiting’

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

via SAI http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/eiw4WEXrIIg/apple-destroy-microsoft-xbox-business-2013-2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s